How Geolocation Technology Combats Fraud.Why Is Sports Betting Geolocation Necessary?.

So, as annoying as it can be for anyone who has ever suffered a location detection problem when trying to bet online, online sports betting wouldn’t exist without geolocation providers. Geolocation providers like GeoComply do incredible work pinpointing customers’ locations in real-time, defeating location obfuscation measures like VPNs, and providing consistently accurate results to the satisfaction of state regulators. States that choose to legalize sports betting must ensure operators only serve customers physically located within state lines, so they turn to geolocation to make that happen.įortunately, geolocation technology has improved drastically since the early days of legal online sports betting. The federal government hasn’t stepped in since PASPA’s downfall, so legalizing online sports betting remains a state-level decision. After the Supreme Court struck down PASPA in 2018, states gained the right to legalize online sports betting. The industry’s reliance on geolocation is the result of legal mandates. But when geolocation doesn’t work as it should, the online betting industry grinds to a complete standstill until the issue is resolved. When it works as intended, no one notices it. Geolocation is an overlooked but critical aspect of legal online sports betting.